This paper researches globalization and gender differences in images of Chinese women in the Chinese media.
Written in 2007; 2,811 words; 6 sources; MLA; $ 83.95
Paper Summary:
The paper discusses the premise that regardless of the efforts of the Chinese media to exclude Western themes from the media, public demand has allowed some Westernized female images to creep into the media of mainland China. The research explores the presence and prevalence of westernized female images in Chinese advertising media.
The paper offers a background of Chinese cultural ideals and provides a literature review. The paper shows how a new image of Chinese women is emerging in the media that is accepted more readily by the women than the men.
Outline:
Background of the Problem
Literature Review
Methodology
Results and Discussion
From the Paper:
"China is a country steeped in tradition. Historically, it has been resistant to change and the introduction of foreign influences. For many years, China had an isolationist policy towards any type of foreign influence. China wanted to prove that they were self-sufficient. This exclusion of foreign influence isolated them culturally as well. Chinese cultural ideals were reinforced. Traditional female and male roles were predetermined before a child's birth, and the child dare not try to break them."
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