Gender Roles in the Chinese Media

Paper Summary:

The paper discusses the premise that regardless of the efforts of the Chinese media to exclude Western themes from the media, public demand has allowed some Westernized female images to creep into the media of mainland China. The research explores the presence and prevalence of westernized female images in Chinese advertising media.
The paper offers a background of Chinese cultural ideals and provides a literature review. The paper shows how a new image of Chinese women is emerging in the media that is accepted more readily by the women than the men.

Outline:
Background of the Problem
Literature Review
Methodology
Results and Discussion

From the Paper:

"China is a country steeped in tradition. Historically, it has been resistant to change and the introduction of foreign influences. For many years, China had an isolationist policy towards any type of foreign influence. China wanted to prove that they were self-sufficient. This exclusion of foreign influence isolated them culturally as well. Chinese cultural ideals were reinforced. Traditional female and male roles were predetermined before a child's birth, and the child dare not try to break them."

Sample of Sources Used:

• Chang, L. 1999. Gender Role Egalitarian Attitudes in Beijing, Hong Kong, Florida, and Michigan . Journal of Cross-Cultural Psychology. 30 (6), pp. 722-741.
• Jespersen, T. 1996. American Images of China, 1931-1949. H-PCAACA. Stanford, California: Stanford University Press.
• Laikwan, P. 2005. Female Images in Modern China (JWH). Journal of Women's History. 17 (4), pp. 66-85.
• Ling, L. 1999. Sex Machine: Global Hypermasculinity and Images of the Asian Woman in Modernity. East Asia Cultures Critique. 7 (2), 277-306.
• Ping, F. 2005. Cross-Dressing in Chinese Opera. Asian Theatre Journal. 22 91), pp. 158-161.

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