A comprehensive study on the pros and cons of franchising Kuwaiti businesses today.
Written in 2008; 11,910 words; 37 sources; APA; $ 231.95
Paper Summary:
The paper presents a study to explore the advantages and disadvantages of franchising and to ascertain why local entrepreneurs in Kuwait and GCC are not franchising their business. The paper provides a critical review of the relevant peer-reviewed, scholarly, popular press and organizational literature to determine precisely what franchises are, how they are used in the business world today and what opportunities await franchisees seeking expansions in Kuwait in the future. The paper includes the relevant cultural issues concerning Kuwaiti society and the status of Kuwaiti telecommunications as appendices to the paper.
Outline:
Abstract
Chapter 1: Introduction to Franchising
Chapter 2: Business Conditions in Kuwait and GCC
Chapter 3: Laying Out the Specific Business Problems in the Local Scene
Chapter 4: Processes Involved in Putting Up a Franchise
Chapter 5: Addressing the Problems in Franchising in Kuwait and GCC Chapter 6: The Proposed Business Plan
Chapter 7: Conclusion
From the Paper:
"Franchising is an increasingly popular approach for many aspiring entrepreneurs and franchised operations are springing up all over the world. Franchising typically divides into product or trade-name franchising and business-format franchising. A wide range of international franchising opportunities are available for use by large multinational corporations as well as medium and small-size companies, but some companies have pursued international franchising to expand beyond a saturated domestic market or to establish a presence in the international market before the competition can establish itself. Moreover, international franchising can also assist enterprises in distributing their costs and associated risks across the entire network of outlets."
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