Franchising in China's Retail Industry

Paper Summary:

In an effort to identify the opportunities and challenges of franchising in China's retail industry, this in-depth study attempts to provide a greater understanding of the legal and business elements of franchising in China. Included in the paper is a look at China's recent economic development and a discussion of existing, successful franchises in China and some of the reasons for their success. A summary of China's franchising industry and an analysis of its future viability are also provided, as well as charts depicting various franchise issues, case studies, and data analysis.

From the Paper:

"While franchising was a completely new concept in china just a few years ago, today it is recognized as one of the fastest growing industries in the country. In June 2002, there were over 1000 franchisers involved in more than 50 business categories in China (Giles, 2002). The most common categories are fast food/restaurant, convenience stores/supermarkets, specialty stores and printing/photocopying services."

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