This paper is a complete market research paper comparing the Ford and the Honda economy class cars.
Written in 2007; 2,775 words; 9 sources; APA; $ 82.95
Paper Summary:
This paper explains that, while Ford has only one true economy class car the Ford Focus, because economy is a core competency of Honda, it could be argued that the majority of its vehicles could be categorized as economy class based on fuel efficiency alone. The author used structured research observation and a detailed customer survey to collect customer opinion on several factors including fuel efficiency, quality and comfort. The paper concludes that the research indicates that Honda Motors soundly defeats Ford in almost every statistical category and that it understands both the market and its customers far better than its counterpart Ford. The paper includes the questionnaire, data tables and tabulations.
Table of Contents:
Introduction
Problem Statement
Purpose of Research
Rationale
Parameters
Limitations
Theoretical Foundation
Vehicle and Company Overview
Honda Overview
Ford Overview
Selection Criteria
Data Gathering Method
Evaluation
Data Presentation
Conclusions
Recommendations
From the Paper:
"Honda Motor Company (Honda) is an innovative manufacturer known the world over for its engineering prowess and legendary reliability. Honda is Japan's third largest automotive manufacturer in Japan behind Toyota and Nissan and it is the globe's largest manufacturer of motorcycles. However, Honda is also a major manufacturer and producer of small engines and power plants, as well as small jet powered aircraft as of 2006. Honda's operations span the globe extending into every major region, including: North and South America, Europe, the Middle East, Africa, the Pacific Rim, as well as its home market of Japan."
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