Feasibility of Internet Cafe in India

Paper Summary:

The writer of this article notes that a group of investors is considering the market opportunity of opening a series of Internet cafes in India and has commissioned the completion of a series of three reports on this topic. This paper presents the first report of the series and specifically focuses on the cultural and economic factors the group of investors needs to consider before moving forward with the development of strategies for Internet cafes throughout India. This specific report analyzes and provides insights into the advantages and disadvantages of cultural and economic factors within the Indian economy and examines the potential for success of an Internet cafe venture in this developing nation. Included in the assessment of these advantages and disadvantages are risk assessments and, where available, insights into the policies the Indian government is pursuing to both encourage greater growth, as well as preserve its sovereignty in specific areas including Internet access.

Outline:
Introduction
Business Model
Cultural Analysis
Advantages
Disadvantages
Economic Analysis
Conclusion

From the Paper:

"Cultures influence and impact one another at a personal level first, comprised by millions of moments of truth that over time define how cultural values conflict or align with one another. As a result of these moments of truth accumulating over time, cultures define their distances from each other. In looking to develop Internet cafes throughout India, the cultural implications of bringing Internet access into both metro and rural areas will require inordinate patience and understanding that India is a nation known for slow, ponderous development. It is the antithesis of the alacrity and speed of the United States, European nations or Australia for example. The urgency in these more advanced nations is not present in India, mainly as a result of the sporadic performance of its infrastructure. It is common for electricity to not be available for possibly days at a time. There is also the cultural attitude of working to live as opposed to living to work, and in this difference is the cultural dichotomy that will make the developing of Internet cafes challenging for any westernized companies."

Sample of Sources Used:

• CIA FactBook (2007) - CIA FactBook page on India. Provides an overview of the Indian economy and political structure. Accessed from the Internet on February 1, 2007 from location: https://www.cia.gov/cia/publications/factbook/print/in.html
• Columbus, Louis (2005) - Selling Into India: Lessons Learned From Silvio Napoli. CRM Buyer Magazine, April 22, 2005. Downloaded from the Internet on February 1, 2007 from: http://www.crmbuyer.com/story/42512.html
• Chakraborty & Basu (2002) - Foreign direct investment and growth in India: a cointegration approach. Chandana Chakraborty and Parantap Basu, Applied Economics. Volume 34, Number 9/June 15, 2002
• Di Lodovico, A., William, P., and Sanke, S. (2001) "India--From emerging to surging," The McKinsey Quarterly, 2001 special edition: Emerging markets, pp. 28-50.
• Internet in India Report (2006) - Mapping the Indian Internet Space. Internet & Mobile Association of India. Internet in India Report (Summary Report of I-Cube (2006). Downloaded from the Internet on February 1, 2007 from location: http://www.iamai.in/book.pdf

More papers on Feasibility of Internet Cafe in India:

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