Fan Behavior

Paper Summary:

This study considers understanding fan behavior by understanding their values and emotional levels regarding sports spectating. The results of one survey, distributed to ten randomly selected sports fans and one interview, distributed to an extreme sports fan, have been compared based on personal profiles, behavior patterns, satisfaction levels and social values, in an effort to learn how to improve fan behavior.

From the Paper:

"The popularity of spectator sports in the United States has seen a huge increase over the past few decades. This enormous increase is shown in the increase of money spent on spectator sports, which increased from $3.7 billion in 1970 to $4.9 billion in 1994 (U. S. Census Bureau, 1996). With this increased popularity, spectator sports have also seen increases in the mass media, with more television and radio time, advertising and promotion being dedicated to sports."

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