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Ethical Advertising


# 31480
Ethical Advertising
Investigates the ethics surrounding advertising and the legal steps which can be taken to ensure that unethical advertising does not go unpunished.
3,650 words (approx. 14.6 pages) | 5 sources | 2002 United States


Paper Summary:

Ethics of advertising intends to ensure that advertisers and consumers co-exist without being harmed by the messages of advertisements. Ethical advertising provides as much truth as possible without undermining the autonomy of consumers to reflect critically upon their desires and interests. Unethical advertising, by contrast, deceives consumers by concealing significant facts about a product or service being advertised. Legal framework ensures that advertisers do not deceive consumers by conveying deceptive messages. Legal actions against unethical messages, however, are corrective rather than punitive.

Cite this paper

APA Citation:

Ethical Advertising (2012, January 15). Retrieved February 11, 2012, from http://www.academon.com/Research-Paper-Ethical-Advertising/31480

MLA Citation:

"Ethical Advertising" 15 January 2012. Web. 11 Feb. 2012. <http://www.academon.com/Research-Paper-Ethical-Advertising/31480>




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