Paper Summary:

In this article, the writer examines the concept of effective public diplomacy. This work focuses on the importance of effective diplomacy in branding African States. This work explains and analyzes the current challenges of effective diplomacy to African States on influencing people. Finally, this work analyzes the tools and mechanisms that could be best utilized to reach these goals and answers the question of what impacts can effective public diplomacy have to African States and whether these impacts can be measured and if so, then how. This work identifies the opportunities for African States to have effective diplomacy and concludes with a long-term investment project that can be secured through effective diplomacy and not only in African States but worldwide as well.

Outline:
Objective
Examination of Historical Diplomacy
Domestic and International Politics
Private Sector Business Development
Tourism and Effective Public Diplomacy
Summary and Conclusion
Bibliography

From the Paper:

"First, it is important that the country or state develop business practices that reflect public diplomacy and that this be accomplished at the level of business within that country or state. Stated that part of this process includes making public diplomacy actions a corporate officer's responsibility. Secondly, it is important to promote an understanding of the society, culture and values in other countries. Stated third, is the importance of trust and respect across cultures. It is stated that the following eleven models of action were chosen because of their potential of impact on public diplomacy being that highest potential for an impact believed to be present. For the purpose of this work, African States has been inserted where previously specified America or American and are the models of actions as follows ... "

Sample of Sources Used:

• Briguglio, Lino, Persaud, Bishnodat, and Stern, Richard (2000) Toward an Outward-Oriented Development Strategy for Small States: Issues, Opportunities, and Resilience Building. A Review of the Small States Agenda Proposed in the Commonwealth/World Bank Joint Task Force Report of April 2000. World Bank Group/International Monetary Fund, Singapore.
• Courville, C. et al (2005) Using Governance to Manage Risk and Security. The 2005 Biennial Corporate Council on Africa U.S.-Africa Business Summit "Where Does Your Business Fit?" Summit Report 2005.
• Foley, A. et al (2005)Africa's Emerging Markets: Developing a Roadmap for International Competitiveness and Integration. The 2005 Biennial Corporate Council on Africa U.S.-Africa Business Summit "Where Does Your Business Fit?" Summit Report 2005.
• Guebuza, A, Gbagbo L., and Morgan, J (2005) Public-Private Partnerships. The 2005 Biennial Corporate Council on Africa U.S.-Africa Business Summit "Where Does Your Business Fit?" Summit Report 2005.
• Machemedze, Rangarirai (2003) The Elusive Quest for Africa's Development: Will Japan Deliver? Seatini. Vol. 11 No. 3. Online available at: http://www.seatini.org/bulletins/latest.php

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