Effective Communication

Paper Summary:

In this paper, the author discusses the importance of communication from the management level to the employee level in a corporate environment. The paper cites how the approach to communication has changed over years within businesses. Also described are the types of communication within an organization. This includes approaches to communication and actual technologies, such as the Internet. The author also notes that effective communication helps to keep employees motivated and involved.

From the Paper:

"Communication is a major problem in many organizations as employees feel they do not know what exactly is happening within the firm. Especially in today's corporate environment where 'change' is the only predictable factor, it is extremely important to have an internal communication strategy in order to ensure smooth flow of relevant information within the firm. When changes are being planned, the importance of communication is heightened. The employers should take the staff into confidence and explain clearly why improvement measures are being implemented. Internal communication is important because various surveys and studies reveal that employees are seriously concerned about lack of access to relevant information. However the type of information they need may differ from person to person. "

Sample of Sources Used:

• Gordon, Gloria The state of internal communication - three views. (Panel Discussion) Publication: Communication World; Date: 03/01/1998;
• Geddie, Tom B. Internal communication: a model for the future Publication: Communication World; Date: 01/01/1995;
• David Brown IN DEPTH: BUSINESS STRATEGIES: Internal communications should be of vital importance to any business The Business Review (Albany) - August 19, 2002

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