Economic Blocs and International Marketing

Paper Summary:

For all the realities of globalization, nations cannot escape their own geo-history. Culture, religion, geography, ethnicity, all combine to squarely place a given nation on a map surrounded by its neighbors, who have been there through the millennia. In the past, this familiarity has often produced contempt and war. Today, however, many nations, both developed and developing, are finding comfort in regional strength through favored-nation economics blocs, such as EU, ASEAN, NAFTA, and Mercosur. While the barriers to economic growth are being lowered, the cultures and traditional values in each country seem to be locked-in. This essay illustrates how these contradictory effects work in international marketing by analyzing the cultural diversities within the economic blocs, whatever inside and outside.

From the Paper:

"Between 1990 and 1994, the GATT was informed of 33 regional trading arrangements, nearly a third of all deals since 1948. By now there are only a few countries, including Japan, that do not belong to any formal economic blocs, according to the survey of the field taken by the World Trade Organization (WTO, the successor to GATT), on the occasion of its inauguration (WTO, 1995, 27). If the Asian Pacific Economic Cooperation Forum (APEC) is counted as a regional trading arrangement of sorts, then virtually all countries now belong to at least one such club."

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