E-commerce and Marketing

Paper Summary:

This paper analyzes and discusses various marketing strategies of e-commerce or online business. The paper reviews the techniques and strategies used to date. The paper also gives suggestions on how to improve online marketing and e-commerce, and further discusses recent e-commerce marketing trends.

Outline:
Difference in Marketing Approach Between a Business-to-Business (B2B) and Business- to-Consumers (B2C) Site.
Real-world B2C Website.
Wholesale-Suppliers B2B Website.
Improvement to Site's Marketing Tools.
Recent Trends in B2C and B2B Marketing.

From the Paper:

"One of the essentials of present day E-Com marketing is maintaining constant dialogue with the target customers. Marketing a B2B and B2C website needs performance evaluation, a thorough grasp of the business that is marketed, identifying the marketing base, inclusion of relevant content alongwith the keywords included rightly, regular content updation, setting up a foundation of confidence with the customers, and an understanding of the different channels of marketing. To set up the category of presence, a business might need some intense research into the category of products its sells or what services are being provided and comprehending and identifying key words or key phrases that are at present being made use of so that it is found on the search engines. "

Sample of Sources Used:

• Abbot, Bill. (7 March, 2001) "Consumer Concerns and Protection in Online Commerce" Retrieved from http://aix1.uottawa.ca/~geist/eclw/wk09prot.pdf Accessed 17 March, 2006
• "B2B Trading Community Evolution". Retrieved from http://logistics.about.com/library/weekly/aa060600a.htm Accessed 17 March, 2006
• "Home Depot" Retrieved from http://www.homedepot.com Accessed 16 March, 2006
• Murphy, Debra. "Marketing for B2B vs. B2C- Similar but Different." Retrieved from http://www.vista-consulting.com/marketing-articles/b2b-b2c-marketing.htm Accessed 16 March, 2006
• "Wholesale-suppliers website" Retrieved from http://www.wholesale-suppliers.net/ Accessed 16 March, 2006

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