An analysis of the success of Dell Computer Corporation's unique direct selling model combined with build-to-order manufacturing.
Written in 2007; 2,751 words; 9 sources; MLA; $ 82.95
Paper Summary:
This paper discusses Dell Computer Corporation's vision statement and its mission statement. It describes its unique competitive differentiators and its go-to-market strategies on serving customers through their direct selling model. The paper describes how Dell's unique direct selling model combined with build-to-order manufacturing has made the company so successful in the market.
Table of Contents:
Introduction
Dell's E-Business Analytics Strategy: Foundation for Product Customization
Best Practices in e-business: All about Integration The End Game: Dell's Mass Customization Strategy Conclusion: Analysis and Recommendations of Dell's E-Business Strategies
From the Paper:
"- Only after all the integrations are in place, and the state engines created to specifically track the performance of these systems in synchronization with one another should Dell attempt to re-design their website front-end. What is immediately clear from evaluating their website however is that the approach to managing product selections that invoke a rules-based model needs to be changed to be much more efficient,. Dell needs to move away from a rules-based model driving their site to a constraint engine that is faster, more accurate and does not take so long to react to a specific products' definition."
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