E-Banking in China

Paper Summary:

This paper explains that viewing the Internet as only a marketing tool is a vast mistake because the Internet has vast applications to making the way of doing business not only easier and less costly, but also completely different than traditional banking. The author points out that Chinese banks, like the China Merchant Bank, will be able to strengthen relationships with existing customers by allowing them to access via its Website previously inaccessible decision-support information, such as detailed account reports, product specifications and interest rate comparisons at their own convenience. The paper, using many strategy analysis tools, concludes that e-banking is a viable solution to the problem of escalating costs of human tellers dealing with smaller depositors; therefore, Chinese banks, who are focused on ROI (return-on-investment) in order to prioritize and evaluate its goals, should develop an e-strategy.

Table of Contents
Introduction
Overall Review of E-Banking Industry
Customer Loyalty
Customer Needs and Meeting Them
Strategy for Building Customer Loyalty
China Merchant Bank
Risk Prevention in E-Banking of China
From the Technical View
E-Supply Chain Management
Procurement
Enterprise Resource Planning (ERP)
From the Managerial View
Strategic Plan
SWOT Assessment
Porter Five Forces
Porters Five Force Model
Customer Bargaining Power - High
Threat of Substitute Products and Services - Emerging
Supplier Bargaining Power--low
Threat of New Entrants - Emerging
The Overall Level of Rivalry - Moderate
Value Chain Model
Conclusions

From the Paper:

"Contrary to popular retail belief, customers are not looking for the lowest price. Thompson writes, "the savvy business can only be differentiated by price." Businesses need to take into an account not only the traditional way to compete with a commodity is to lower cost of manufacturing and then lower the price to drive additional sales to make it up on volume. A company should consider other factors like the value of their service or product but also to consider the value of add-ons to product. Such incentives can rationalize asking a higher price and the customer will be happy with additional quality found in the added value. Customers need to see the value, once they know it is there then the price is not an object."

More papers on E-Banking in China:

• Research Paper # 73412 : "Banking Profitability in China"
• Analytical Essay # 134410 : "Liberalization of the Banking Industry in China"
• Research Paper # 70725 : "Business in China"

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