Digital Communication

Paper Summary:

The paper discusses communication theory according to the socio-psychological perspective, which suggests that communication achieves its purpose if it considers the prevailing beliefs and attitudes of its intended audience. The paper analyzes two publications in order to illustrate how digital communication has changed the very essence of newsgathering and dissemination. The paper explains that as the Internet becomes the main source of news for an increasing number of people, the journalists have lost control of deciding what news to offer to the public. The paper also shows how ordinary citizens have been elevated from mere receivers to participants in communication.

Outline:
Abstract
Introduction
Theoretical Perspective
Methodology
Analysis
Assessment
Conclusion

From the Paper:

"The onset of digital communication emasculated the role of individuals that decide what pieces of information should be communicated to which group of consumers. This means a diminution in the power and influence of media on the shaping of public opinion and attitudes as evidenced by the dwindling figures on the paid circulation of newspapers and magazines. Online communication of the news and other pieces of information can also be done almost without limits such that even the public participates in determining which news to gather and disseminate, while traditional news gatherers themselves go online in search of news sources."

Sample of Sources Used:

• Bruns, A. (2003). "Gate-watching, not Gatekeeping: Collaborative Online News."Media International Australia, University of Queensland.
• Cassidy, N.P. (2007). "Online News Credibility: An Examination of the Perceptions of Newspaper Journalists."Department of Communications, Northern IllinoisUniversity.
• Griffin, E. (2000). "A First Look at Communication Theory." In Mapping the Territory,4th ed., McGraw-Hill, Boston.
• Kent, M. (2007). "Critical Analysis of Blogging in Public Relations." Public RelationsReview, Vol. 34.
• Koch, T. (1991). "Journalism for the 21st Century: Online Information, Electronic Databases and the News." Greenwich Publishing Group Inc., New York.

More papers on Digital Communication:

• Persuasive Essay # 129920 : "Communications Issues in the Modern Media"
• Argumentative Essay # 101049 : "Technology Mediated Forms of Communication"
• Research Paper # 57792 : "Property Rights in the Digital Age"

APA Citation:

MLA Citation: