This paper discusses communication theory in light of the popularity of online news sources.
Written in 2008; 1,601 words; 9 sources; APA; $ 52.95
Paper Summary:
The paper discusses communication theory according to the socio-psychological perspective, which suggests that communication achieves its purpose if it considers the prevailing beliefs and attitudes of its intended audience. The paper analyzes two publications in order to illustrate how digital communication has changed the very essence of newsgathering and dissemination. The paper explains that as the Internet becomes the main source of news for an increasing number of people, the journalists have lost control of deciding what news to offer to the public. The paper also shows how ordinary citizens have been elevated from mere receivers to participants in communication.
"The onset of digital communication emasculated the role of individuals that decide what pieces of information should be communicated to which group of consumers. This means a diminution in the power and influence of media on the shaping of public opinion and attitudes as evidenced by the dwindling figures on the paid circulation of newspapers and magazines. Online communication of the news and other pieces of information can also be done almost without limits such that even the public participates in determining which news to gather and disseminate, while traditional news gatherers themselves go online in search of news sources."
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