A proposal for the development of an organic, pasteurized, health fruit drink for the client, Mapco.
Written in 2006; 2,209 words; 8 sources; MLA; $ 68.95
Paper Summary:
This paper proposes the development of an organic, pasteurized, health fruit drink. The paper reports how the client, Mapco, has presented a need for a product that would appeal to a large percentage of its customers. This paper shows how the health drink described fits all of the qualifications outlined by the client. The paper also identifies key factors in marketing this health drink and presents a plan for product development.
Outline:
Abstract
Development of an Innovative Healthy Food Product
Production of Tango
Intellectual Property
Government Regulations Regarding Ingredients and Labeling
Consumer Acceptance and Education
Advantages to the Consumer
Advantages to the Manufacturer
Future Directions
Conclusion
From the Paper:
"The advantages of producing Tango, a nutritious health fruit drink, to the manufacturer, is that the process can actually be more streamlined than a mechanical squeezing processing in terms of plant outfitting and can actually be produced in a relatively inexpensive manner. Contract production will allow favorable pricing of both ingredients and finished product. Sampling will allow for marketing controls and for targeting national and export markets. The product will meet the International Federation of Organic Agriculture Movements (IFOAM), European Union, and other specific certification requirements, so may be exported. The Internet will be considered as a target for purchases, but will mainly be used for advertising the product. Mapco stores will be the exclusive client of this product, and will be the outlet to other organic health food agencies that may elect to sponsor sales of this product, as well. "
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