A discussion regarding the use of crisis communication in overcoming barriers when crafting an effective communication strategy during a crisis.
Written in 2006; 2,261 words; 10 sources; MLA; $ 70.95
Paper Summary:
This paper reviews and discusses crisis communication as a tool in crisis management strategy. According to the paper, effective communication in a time of crisis, can make all the difference. The paper focuses primarily on Hurricane Katrina. The paper reviews various relevant literature to determine the background of the problems experienced when dealing with the aftermath of Hurricane Katrina.
Outline:
Review and Discussion
Background and Overview
Overcoming Constraints to Crisis Communications
Eight Key Principles of Crisis Communications
Current and Future Trends
Conclusion
From the Paper:
"While many companies still lack an effective crisis communications plan, others have recognized the potential threat to their survival and have taken steps to address these shortcomings. In fact, the terrorist attacks of September 11, 2001 and the series of natural disasters that affected the coastal regions of the United States in the years that followed appear to have been a wake-up call for many enterprises. Indeed, following the terrorist attacks of September 11, 2001, a survey of national public relations professionals determined that many companies area assigning higher priority to updating their crisis communications plans and attempting to identify faster approaches to communicate with all employees during such emergency situations (Duhe, 2005). According to this author, "The survey of 150 companies found that 46 percent of companies have increased their focus upon crisis communications planning in the wake of 9/11. Companies re-evaluated their crisis communication plans and determined that the top priority is to communicate quickly and effectively with all employees" (Duhe, 2005, p. 7)."
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