Counterfeiting

Paper Summary:

This paper hypothesizes that counterfeiting of luxury goods influences the incomes the "victim" company receives. Specifically, the paper discusses counterfeiting in relation to Moet Hennessy Louis Vuitton. The paper describes one of the ways possible to investigate the problem of counterfeiting; instead of reviewing damages the company has, the paper investigates how the anti-counterfeit activity can help it to raise their profits.

From the Paper:

"On the surface, the information offered in balance sheets and income statements help answer a variety of questions about a firm's ability to do business, its profitability, or its value as an investment. Just beneath the surface of these statements lies a wealth of information that can be easily uncovered by computing certain financial ratios. A financial ratio shows the relationship between two elements of a balance sheet or income statement. Financial ratios offer keen insights into a firm's present health and its future potential."

Sample of Sources Used:

• Google Finance: http://finance.google.com/finance?q=lvmh
• Hurtado, P. Louis Vuitton, Coach Fight $23 Bln Flood of Fakes in New York January 26, 2006 http://www.bloomberg.com/apps/news?pid=10000103&sid=aaTetDaRc_fQ
• LVMH Moet Hennessy L.V. official web site: www.lvmh.com/fonctionalite/pg_faq_lutte.asp

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• Essay # 61122 : "Pharmaceutical Counterfeiting"

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