Corporate Culture

Paper Summary:

The paper outlines the ideas of Geert Hofstede, Deal and Kennedy and Edgar Schein on corporate culture and focuses on how management can enhance and change corporate culture. The paper discusses how positive cultures encourage cooperation, innovation, corporate solidarity and communication and emphasizes how a strong corporate culture is the key to an organization's success.

Outline:
Introduction
Theories of Corporate Culture
Enhancing Corporate Culture
Changing Corporate Culture
Conclusion

From the Paper:

"Companies, like countries, possess their own cultures, their own individual sets of norms, procedures, goals, and techniques. Much as a particular people praises certain behaviors, a given company will reward actions that in another organization might be looked on as unnecessary or undesirable. Structures and institution, even chains of command, respond to the specific circumstances of a business enterprise. Corporate culture also reflects the outer culture of the society with which that organization interacts. The market shapes this culture, determining many of the factors that gain weight within a business paradigm. Industries that depend on innovation will likely engender corporate cultures that prize risk-taking and change. Companies operating in a more stable environment will typically favor a more conservative approach."

Sample of Sources Used:

• De Meuse, K. P. & Marks, M. L. (Eds.). (2003). Resizing the Organization: Managing Layoffs, Divestitures, and Closings: Maximizing Gain While Minimizing Pain. San Francisco: Jossey-Bass.
• Goodman, M. B. (2004). Chapter 13 Today's Corporate Communication Function. In A Handbook of Corporate Communication and Strategic Public Relations: Pure and Applied, Oliver, S. M. (Ed.) (pp. 200-226). New York: Routledge.
• Hofstede, G., Van Deusen, C. A., Mueller, C. B., & Charles, T. A. (2002). What Goals Do Business Leaders Pursue? A Study in Fifteen Countries. Journal of International Business Studies, 33(4), 785+.
• Randall, J. (2004). Managing Change, Changing Managers. New York: Routledge.
• Vince, R. (2004). Rethinking Strategic Learning. New York: Routledge.

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