Corporate Communication Programs

Paper Summary:

This paper explains that corporate communications is a method of communication in which the company is discussed without trying to promote any specific product. The author points out that corporate communications has become even more complex than it was earlier because of the development of the electronic media. The paper states that the Annual Report is a compulsory document published by every company, which is one of the primary tools in the building of the image of a company to the stock market.

Table of Contents
Introduction
Corporate Communications
The Internet
E-mail
Feedback Functions of the Internet
The Case of VNU
The Annual Report
The Annual Report of Pfizer
The Annual Report of Abbott Laboratories
The Annual Report of Abiomed
The Annual Report of World Heart Corporation
Discussion of the Companies' Annual Reports

From the Paper:

"Today one of the most common tools of communications is the internet, and this was developed from an information sharing system originally developed by the US Department of Defense in the early part of the 1970s, when it was known as ARPA- Net. (Herman & Swiss, 2000). This has today grown into a worldwide network and reaches almost every computer that exists, and thus has networks linking millions of people through millions of computers. Some view this system only as an information resource, and certainly it has information resources, which can be easily tapped, but it is also a very powerful communication tool with some different ways of communication between different people in different parts of the world."

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