An in-depth examination of the global consumer electronics industry.
Written in 2009; 2,890 words; 15 sources; APA; $ 85.95
Paper Summary:
The paper identifies the consumer electronics industries' dominant economic characteristics, key trends, competitive forces and the forces that drive competitive intensity and industry profitability. The paper examines the strategies of market leaders and provides a SWOT analysis of the consumer electronics industry. The paper also discusses electronics companies' key success factors, the dominant value chain this industry has and finally, the strategic issues companies face in this industry.
Outline:
Executive Summary
Dominant Economic Characteristics
Key Trends
Competitive Forces
Strategies of Market Leaders
SWOT Analysis
Key Success Factors
Attractiveness of Industry
Value Chain of the Electronics Industry
Strategic Issues Faced by Industry Participants
Summary
From the Paper:
"The consumer electronics industry globally generated $175.7B in revenue in 2006, and is expected to grow at an average annual rate of 9% through 2011, when the global market will be worth $233.8B, an increase of 33% since the 2006 - 20076 timeframe (Aertsen, Versteijnen, 2006). The consumer electronics industry has seen a significant increase in demand for product and services being bundled together, as is the case in cable and satellite television services for example. For purposes of this report, the global consumer electronics market is defined as the sales of audio, video, and games console systems and products designed for consumer's use. The sales of video equipment form the most profitable revenue segment of the market, generating 74.2% of worldwide revenue (Aertsen, Versteijnen, 2006). Despite the industry being heavily concentrated in the U.S., where 38.5% of total sales are generated, the vendor base is highly fragmented."
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