Competing in the Global Arena

Paper Summary:

The paper reveals that only those companies capable of constantly bringing significant innovations into their production cycle can remain profitable and competitive in the long term. The paper examines the decision of H&M, the multinational clothes manufacturer and seller, to enter emerging markets offering the highest purchasing potential. The paper discusses how, although potential risks exist in all the markets, the company must take advantage and enter these promising markets. The paper explains that the product mix of the company fits perfectly with the scale of population of these countries, the rising middle income clientele and the similar-to-European taste preferences thta will decrease overall costs on product adaptation.

Outline:
Introduction
Region Selection
Potential Risks
Political Situation
Economic
Social, Technological
Legal
Entrance Strategy, Marketing Mix
Human Resource Strategy
Conclusions

From the Paper:

"Currently, both the economy of the USA and European zone have been rather sluggish, each of them driven by different factors. Thus, the USA is experiencing rising inflation rates currently both driven by oil prices sharpening and general lower than average consumer confidence rates. In the European zone, the economy of such big countries as Germany and France have been slowing, and the countries were not able to secure sufficient employment places for the constantly increasing population rates, which has increased the unemployment rates and purchasing potential."

Sample of Sources Used:

• Available from: www.atkearney.com
• Available from: www.ukrstat.gov.ua
• Available from: http://www.sjsu.edu/faculty/watkins/russia.htm
• Available from: http://en.wikipedia.org/wiki/Economy_of_Ukraine
• Available from: http://ec.europa.eu/comm/external_relations/russia/intro/sit.htm

More papers on Competing in the Global Arena:

• Research Paper # 94108 : "The Mobile Phone Industry"
• Essay # 7233 : "An Epoch in Business Through E-Commerce"
• Essay # 69799 : "Colonialism in the Global South"

APA Citation:

MLA Citation: