This paper discusses the establishment of a community health social marketing program to provide care and education for pregnant teens.
Written in 2009; 1,982 words; 8 sources; APA; $ 62.95
Paper Summary:
This paper first addresses the problem of teen pregnancy and then proposes establishing a community that provides support and education to pregnant teens and teens already with children. Next, the paper discusses the four basic elements of social marketing. The paper also examines the measurable outcomes of the program and describes evaluation strategies for determining the success of the program in achieving its goals.
Table of Contents:
Community Health Social Marketing Program
Overview of Community of Health Plan
Formative and Summative Evaluation Strategies
Reasoning for Evaluation Methodologies
Impact of Project Success on Public Health Policy
Conclusion
References
From the Paper:
"Social marketing in the community refers that for adequate contraceptive behavior to occur, teenagers must first recognize that they risk becoming pregnant if they have intercourse and do not use contraceptive properly. Also important is the teenager's knowledge or perception concerning pregnancy risk. The teenage perception is a result why some teenagers do not use contraception. Teenagers must have the ability to generate ways in which they can reduce their risk of pregnancy such as contraceptive methods. Social marketers is expected to determine and maximize the most effective ways in which to heighten teenagers' personal perception of pregnancy risk, their understanding of the potential consequences of an unplanned pregnancy, and their awareness of available contraceptive methods. A social marketing objective is to promote discussions on contraceptive issues and a sense of shared responsibility among partners."
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