Community Health Social Marketing Program

Paper Summary:

This paper first addresses the problem of teen pregnancy and then proposes establishing a community that provides support and education to pregnant teens and teens already with children. Next, the paper discusses the four basic elements of social marketing. The paper also examines the measurable outcomes of the program and describes evaluation strategies for determining the success of the program in achieving its goals.

Table of Contents:
Community Health Social Marketing Program
Overview of Community of Health Plan
Formative and Summative Evaluation Strategies
Reasoning for Evaluation Methodologies
Impact of Project Success on Public Health Policy
Conclusion
References

From the Paper:

"Social marketing in the community refers that for adequate contraceptive behavior to occur, teenagers must first recognize that they risk becoming pregnant if they have intercourse and do not use contraceptive properly. Also important is the teenager's knowledge or perception concerning pregnancy risk. The teenage perception is a result why some teenagers do not use contraception. Teenagers must have the ability to generate ways in which they can reduce their risk of pregnancy such as contraceptive methods. Social marketers is expected to determine and maximize the most effective ways in which to heighten teenagers' personal perception of pregnancy risk, their understanding of the potential consequences of an unplanned pregnancy, and their awareness of available contraceptive methods. A social marketing objective is to promote discussions on contraceptive issues and a sense of shared responsibility among partners."

Sample of Sources Used:

• Arizona Nurses Association. (2008). Professional advocacy. Retrieved on December, 11, 2008 from: http://www.aznurse.org/default.asp?PageID=10000646
• Forrest, S,. Kanabus, A. (2008). Sex Education that works. Retrieved December 15, 2008, from http://www.avert.org/sexedu.htm
• Fox, G.L. The family's role in adolescent sexual behavior. In T. Ooms,(ed), Teenage pregnancy in a family's role context: Implications for policy. Retrieved from Sage on December 13, 2008.
• Georgia Department of Human Resources (2002). Evaluation Module: The Importance of an Evaluation Plan in Family Health. Retrieved on December 13, 2008, from http://health.state.ga.us/pdfs/ppe/Evaluation%20Module%20for%20Best%20Practices.pdf
• International Council of Nurses. (n.d.). Guidelines to shaping effective health policy. Retrieved on December 11, 2008 from: http://www.icn.ch/Guideslines_shaping.pdf

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