Color and Emotion

Paper Summary:

In this article, the writer notes that the importance of color is undeniable. The writer points out that it is an essential part of daily life and it is prevalent in everything individuals perceive. Even at night, many people dream in color. The writer discusses that many studies have recognized that colors have also a strong impact on emotions and feelings. Further, the writer points out that numerous studies conducted by those in the field of psychiatry have concluded specific facts about human color likes and dislikes. The writer concludes that clearly there is a close link between colors and emotions.

Outline:
Hypothesis
Method
Results
Discussion

From the Paper:

"The study of color and emotion originated very early. Jaensch determined the distinction of red yellow versus blue green. He concluded that all people can be grouped in a way that was the same as the red-green color blind subjects, that is, either into the more sensitive zone at the warm end of the spectrum or at the other end of the zone in the more sensitive cold end. The subjects at the warm color dominance end are characterized by an intimate relationship to the world of visual perception. They are receptive and open to outside influences. They appear to immerse themselves quite freely in their social environment. Emotionally, they are characterized by feelings of warmth, suggestibility, and strong concerns. In the subject-object relationship, the emphasis is on the object rather than the subject."

Sample of Sources Used:

• Boyatzis CJ; Varghese, R (1994) Children's Emotional Associations with Colors. Journal of Genetic Psychology; 155 ( ,) p77-85
• Choungourian A. ( 1972). Extraversion, neuroticism, and color preferences Perceptual and Motor Skills, 34, 724-726.
• Clore, G. L., Ortony, A., & Foss, M. A. (1987). The psychological foundations of the affective lexicon. Journal of Personality and Social Psychology, 53, 751-766.
• Hemphill M (1996) A note on adults' color-emotion associations. J Genet Psychol.157(3):275-80.
• Hupka Ralph B, Zbigniew, Zaleski, Jurgen Otto, Lucy Reidl and Nadia V. Tarabrina The colors of anger, envy, fear, and jealousy: a cross-cultural study. Journal of Cross- Cultural Psychology 28.(2)156-162

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