Coldwell Banker HomeTime Realty

Paper Summary:

This paper discusses a real estate industry business plan that extends Coldwell Banker's traditional real estate office onto a web-based platform. The paper describes the company and shows how it can duplicate its business structure and, essentially, double its volume without the equivalent increase in resources required. The paper also discusses the company's goals and current market trends. It then looks at how the company should implement its goals and its business strategy.

Table of Contents:
Abstract
Objectives
Mission
Company Summary
Company Goals
Company Ownership
Startup
Services
Competitive Comparison
Market Analysis and Overview
Market Segmentation
Market Trends
Strategy and Implementation
Marketing Strategy
Pricing Strategy
Promotion Strategy
Distribution Strategy
Product/Service Presentation
Management Summary
Financial Plan
Important Assumptions
Key Financial Indicators
Break-even Analysis

From the Paper:

"The Company's initial marketing investment will be $5,000 for its promotional initiatives. Additionally, Coldwell has allocated an additional $1,440 for insurance during its initial year of operation for the new internet business while legal consultation and corporation set-up is expected to be $1,000. For taxation and accounting purposes, Coldwell expects to adhere to an Accelerated Cost Recovery Method in order to benefit from its equipment depreciation while still maintaining effective use of the equipment over the long-term. Coldwell RealTime expects to acquire a small business loan through a banking institution for $24,000 at a 10% interest rate and the company expects to pay $750 monthly on the loan until it is paid in full over the first three years of operations. There is an additional short-term loan to cover operating costs and that loan cost is 8%."

Sample of Sources Used:

• Century 21. (2006). Company Profile (online). Retrieved October 31, 2006 from: http://www.century21.com/ learn/content.aspx?refstr=6.18
• Cunningham, M. J. (2001). B2B: How to Build a Profitable E-Commerce Strategy. Cambridge,MA: Perseus Publishing.
• Global real estate industry. (2005). Datamonitor, May, 0199-2130.
• REMAX-Inside REMAX. (2006). REMAX Corporate Website (online). Retrieved October 31, 2006 from: http://www.remax.com/ inside_remax/index.aspx
• Mengedoth, D. R. (2001). Are Realtors Thinking of Their Customers?. ABA Banking Journal, 93(6), 12.

More papers on Coldwell Banker HomeTime Realty:

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• Analytical Essay # 139571 : "Action Realty: Analysis of Worsening Performance"
• Case Study # 139629 : "Realty Agent Performance"

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