Cold Stone Creamery

Research Paper # 6613

Business > International
Business > Marketing
Latin-American Studies

Cold Stone Creamery

This paper is based on a focus group conducted with four Mexican males regarding Cold Stone Creamery.

3,700 words () | 6 sources | MLA | 2002 United States

Paper Summary:

Cold Stone Creamery is a ice cream parlor concept that is considering expanding operations into Mexico. This paper enumerates upon the purpose, objectives, questions and finally recounts the focus group interaction. This interaction is followed up with secondary research and commentary on these findings.

From the Paper:

"The purpose of the focus group was to obtain information regarding the Cold Stone Creamery brand and the products and services they offer. The information gained from this research can be used to assist in ascertaining the feasibility of expansion into Mexico. Currently, the company does not have any franchises internationally1. "