Children Under the Influence

Paper Summary:

The paper describes and analyzes the role of contemporary music videos in influencing children and their behaviors. It describes the history of music videos, their origins, modern music stars and the dangers of the themes in music videos. Specifically, the paper discusses music video stars as role models and the power of videos to sell and promote products.

From the Paper:

""A music video is a short film or video that accompanies a complete piece of music, most commonly a song" (Wikipedia).
The power of audio and visual media in collaboration is a force which can't be denied. The origin of music videos itself was born as a means of promotion. Music videos were originally dubbed "promos," because of the nature of their intent to advertise an artist, a brand, or both. The manufacture of music videos was a result of economic necessity when bands from the UK and Australia wanted to reach an audience in the United States; in an effort to maximize exposure and minimize expense they began sending pop clips to the Western world. The pop clips or mini-movies were a creative strategy for marketing and gaining recognition. "David Bowie was the first artist to combine all the elements of a modern music video with his promotional clip for the song The Jean Genie in 1972" (Wikipedia)."

Sample of Sources Used:

• "Candy Shop." Wikipedia Encyclopedia. 27 November 2006. < http://en.wikipedia.org/wiki/Candy_Shop>
• Cromie, William J. "Music Videos Promote Adolescent Aggression." The Harvard University Gazette. 9 April 1998.
• "Dirrty." Wikipedia Encyclopedia. 2 December 2006. http://en.wikipedia.org/wiki/Dirrty
• Kearney, C. Mary. "Girlfriends and Girl Power: Female Adolescence in Contemporary U.S. Cinema." Detroit: Wayne State University Press, 2002.
• Kircheimer, Sid. "Does Rap Put Teens at Risk?" WebMD Medical News. 3 March 2003. <http://www.webmd.com/content/article/61/68559.htm>

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