Paper Summary:

The paper outlines the methodology of a study about UK High Street retailers and their ability to adapt to today's market conditions. A literature review that reveals the many challenges that exist for the UK High Street retailer is provided. The paper also discusses the findings of this study that branding factors alone will not ensure survival; it is innovation that will lead to success. The paper concludes with recommendations for further research.

Outline:
Introduction
Literature Review
Methodology
Results of Investigation and Reflection on Findings
Conclusion and Recommendations for Research

From the Paper:

"The methodology of the study proposed herein will be of a qualitative nature and will involve an extensive review of literature in this area of study including but not limited to peer-reviewed academic and professional literature as well as market reports and analyses. This study will also conduct a survey through use of a questionnaire of UK High Street retailers which provides the opportunity for responses that will inform this study in regards to the methods that these retailers intend to use while market conditions are extremely challenging to manage the retail market."

Sample of Sources Used:

• Recession Will Not Spell the end of the UK High Street as we know it, says KPMG/Synote Retail Think Tank. 3 Feb 2009. Online available at: http://www.webwire.com/ViewPressRel.asp?aId=86207
• The Future of the British High Street (2009) The Times, 8 Jan 2009. in: ORCA online available at: http://www.orcawebsites.com/news/the_future_of_the_british_high_street/
• Retail: Future Trends (2009) Prospects. Online available at: http://www.prospects.ac.uk/cms/ShowPage/Home_page/Explore_job_sectors/Retail/future_trends/p!eigaad
• High Street Stores Suffer as Shoppers Hit Internet (2008) IMRG 16 Dec. Online available at: http://www.imrg.org/8025741F0065E9B8/(httpPressReleases)/08183D56323A7344802575210033086C?OpenDocument

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