Business and the Human Mind

Paper Summary:

This paper discusses and shows how businesses use the innate and psychological human thought process to exploit, as well as help, their customers. According to the paper, identity and the question of who and what we are, is largely determined by two main factors. These two factor are our genetic and innate psychological makeup and the influence of our environment, society, family and peers.

Outline:
Introduction
Consumerism
Business and Marketing
Negative and Positive Influences
Conclusion

From the Paper:

"Advertising and business today is often critically associated with having a negative impact on society. It should also be remembered however that businesses also sell products based on positive as well as negative selling points. For example the Audi car is promoted and sold to the public on the basis of its design quality and good customer communication. Not only does this make us more are of the positive aspects of good design but Audi has also based their marketing on establishing communications and trust with their client base using the idea of quality and innovation. The company developed a 'communications platform' which was centered on the theme of expert and sophisticated design. (Audi.) This therefore promotes the value and importance of good communication and cordial business ethics."

Sample of Sources Used:

• Audi. June 11, 2006. <http://www.dandad.org/inspiration/creativityworks/pdf/Audi.pdf>
• Consumerism. June 12, 2006. < http://en.wikipedia.org/wiki/Consumerism>
• Durning, A. T. Can't Live without It. World Watch, 6, 10+. 1993, June 11, 2006. (Retrieved from Questia Database) <http://www.questia.com.>
• HIPAA Definitions. June 12, 2006.<www.preemptinc.com/definitions.html>
• Kavanaugh J. Idols of the Marketplace. <http://www.medialit.org/reading_room/article218.html>

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