Business Communication Skills and Media

Paper Summary:

This paper investigates the impact that today's mass media has upon teenagers in relation to their ability to communicate in future terms as a business manager. The paper identifies the impact that today's technology has upon teenagers in terms of the 'cultural transformation' wrought by Internet technology. The paper concludes that today's youth are not properly educated in dissemination of information produced by mass media.

Table of Contents:
Abstract
Objective
Statement of Thesis
Research Questions
Literature Review
Summary

From the Paper:

"The questions asked in this research included the questions of: (1) Is mass media a positive or negative contributor to the development of a teenager's ability to communicate effectively as a future manager? (2) Will these influences effect the way teenager's communicate as the enter the business world? (3) Are these effects positive or negative?; and (4) How does this "new" agent differ from traditional agents? Findings in this study have shown that both negative and positive impacts are derived from mass media by teenagers in their ability to communicate effectively in the world as a future manager. This influences will have an impact upon the manner in which teenagers communicate in the business world in that their lives are already impacted by use of the Internet as a communication medium which has wrought a 'cultural transformation' in the entire world of business communication. The new agent of communication, or the 'Internet' differs from traditional agents in communication in that the face-to-face communication is not as often utilized however, this study has shown that the gap between online communication and face-to-face communication has slowed in its' growth and that traditional face-to-face communication is still highly valued in modern communication. The most important finding of this study is the finding that today's youth are properly educated in dissemination of media communications and information and that the educational system must cease to overlook subject area in education particularly considering the impact that media has upon today's youth culture."

Sample of Sources Used:

• Baca, Jessica C. (1998) Literacy Through Creativity for Social Empowerment: A Critical Media Literacy Unit Grounded in the Work of Paulo Friere. Media Literacy Online available at: http://www.unm.edu/~abqteach/media_cus/01-04-02.htm.
• Wanke, Angie (nd) Media Messages, Tactics, and Their Effect on Youth. Media Literacy. Online available at: http://www.unm.edu/~abqteach/media_cus/01-04-11.htm
• Wanke, Angie (nd) Media Messages, Tactics, and Their Effect on Youth. Media Literacy. Online available at: http://www.unm.edu/~abqteach/media_cus/01-04-11.htm
• Baran, Stanley J. Introduction to Mass Communication. Mountain View, CA: Mayfield, 2001.
• Medhurst, A. "Sexuality: Tracing Desires, Sexuality and Media Texts." The Media an Introduction 1998.

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