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Broadcast News
Research Paper # 19594
Broadcast News
Examines the news environment, anchor personalities, packaging, local trends, ratings and methodology.
3,825 words (approx. 15.3 pages) |
21 sources |
1992
From the Paper:
"Those who belittle ratings in the news business are naive...But it is how we get those ratings, what we do to make us competitive, that bothers me..." -- Walter Cronkite (May 10, 1976)Introduction
Walter Cronkite, the most believable man in America, and the fictitious newsman Howard Beele in Paddy Chayevsky's "Network" share a common concern for broadcasting in the late 20th century. As ad dollars become scarcer, competition from independent networks and powerful cable programmers continue to shrink the market for traditional news presentations: offering news to viewers 24-hours a day. How "new" is news now when the viewer can ..."
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APA Citation:
Broadcast News (2012, January 15). Retrieved February 11, 2012, from http://www.academon.com/Research-Paper-Broadcast-News/19594
MLA Citation:
"Broadcast News" 15 January 2012. Web. 11 Feb. 2012. <http://www.academon.com/Research-Paper-Broadcast-News/19594>
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