Booking Online Beach House Rentals

Paper Summary:

The paper is a research paper focused on assessing the vacation rental industry online and specifically beach vacation rentals. The paper identifies the major company concerned as being Homeaway.com and states that there are two types of business models: (1) classified listing and (2) wholesale marketing.. The study specifically discusses the beach vacation rental industry in the Caribbean, Mexico, Hawaii, and the United States.

Outline:
Introduction
Vacation Beach Rental Industry
Beachhouse.Com
Industry Report: Travel & Tourism Trends
Escapia
Summary and Conclusion

From the Paper:

"Visitors to the BeachHouse.com website are able to search by state, price or number of bedrooms. BeachHouse.com provides detailed descriptions with accompany photos, rates, policies and as well the owner's websites can be assessed for checking availability. A Google search reveals that BeachHouse.com is number 2 in Google's Vacation Rentals Directory. The work of Rives (2006) entitled: "More Tourists Visiting N.C." states that North Carolina tourist spending "increase 4.9 percent" in 2004 and expected to gain another 5% in increases in the following year of 2005. In the coastal town of Southport Supply can barely meet demand as over the past two years those wanting to buy vacation homes on the coast has increased 30%. Stated is: "The market has just gone crazy...everyone wants to have a second home on the beach." (Rives, 2006) The work entitled: "Vacation Rentals: Right for You?" states that of the homes purchased in 2006, 30 percent of these were vacation homes. The advantage of renting a backhouse instead of a hotel room is that the vacationer has more space for less money. A 2002 industry report of recreational goods rental states that in 2002 there were 1,812 establishment with a revenue of 560.501 million. "

Sample of Sources Used:

• Tourism Industry Update (2006) Issue 06:21 30 Oct 2006. Online available at: http://www.hvcb.org/media/documents/TIU06-21.pdf
• Birger, Jon (2005) The Last Affordable Beach House. 16 May 2005. Money Magazine. Online available at: http://money.cnn.com/2005/05/11/real_estate/re2005_beach_0506/index.htm
• Yancey, K.B. (2005) Beach Houses are Hot Properties, But Plentiful - USA Today7 April 2005. Online available at: http://www.usatoday.com/travel/destinations/2005-04-07-beach-rentals_x.htm
• Rives, K. (2006) More Tourists Visiting N.C. Triangle.com Online available at: http://www.triangle.com/travel/piedmont/story/4649.html
• Top Ten Travel and Tourism Trends for 2006 (2005) Randall Tourism Agency. Online available at: http://www.rtmnet.com/Portals/1/2006%20Top%20Ten%20Travel%20and%20Tourism%20Trends%20(brief).pdf

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