Avis Car Rental Company Comparison

Paper Summary:

This paper examines the difference in the consumer behavior and attitudes towards the world's leading car rental service, Avis, and other rental companies. Extensive research that was conducted in many of the European and East Asian countries is used in the examination. The paper explains that the aim for conducting this research is to understand the relationships that exist between the consumer behavior and the services that are provided by the different car rental companies so that a trend analysis can be done. The paper also outlines the various factors that consumers look for in a rental company and why they choose a particular company over another. The paper then looks at why many consumers in the European countries are preferring the services of the Avis car rental over others and the reasons which compels them to trust the service of Avis over others.

Table of Contents:
Aims and Objectives
Introduction
Research Methodology
Literature Review
Difficulties and Limitations
Research Findings
Conclusion
Analysis

From the Paper:

"To understand the dynamics of this service and the organization under study, we first need to analyze and understand what the service is actually about. An insight about what the service is all about and how it originated and how has it become a necessity in today's world is described below. A car rental company or agency is basically the rents different kinds of automobiles for a short period of time for a certain amount of fee. This amount of fee is usually charged according to the kind of automobiles that is rented and the time for which it has been rented. It is a sophisticated form of a rental shop which is usually located near airports where they can specifically cater to their target market in a better way. Usually, the car rental companies' gain following with the help of numerous outlets present across the country in which they are operating to allow sound availability of their service to their dedicated customers. Often, their services on ground are complemented with the help of a presence of affiliation with an online website that can register their bookings online."

Sample of Sources Used:

• Browne, Beverly (1995). Consumer Behavior.
• Engel, James (1972). Consumer Behavior.
• David D Loudon (1993). Consumer Behavior: concepts and applications. McGraw Hill.
• Thomas R Robertson, Harold S. Kassarjian (1981). Perspectives in consumer behavior. Scott, Foresman.
• Schiffman, Leon (1997). Consumer Behavior.

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