Aviation Revenue Management

Paper Summary:

This paper discusses revenue maximization by understanding the concepts of yield management and revenue management. The paper then takes a look at how these concepts can make significant contributions to the airline's bottom line.

Overview:
Abstract
Yield Management
Revenue Management
In Defense of Yield and Revenue Management
The Future of Yield and Revenue Management
Conclusion

From the Paper:

"Profit motives aside, the airlines do in fact serve the public interest; it is because of airlines' investments in material and human resources that the average person can travel from one place to another in a way that is far superior to any other mode of transportation in terms of time saved and convenience, and despite rumors to the contrary, in fact quite safely. This rapid transportation of people and goods improves the quality of life and efficiency of everyone, allowing business, political and interpersonal relationships to prosper as well as delivery of critical items when they are needed and where they are needed. Therefore, the airlines do in fact have every right to charge what they choose for their services, keeping in mind however that the consumer has the right to refuse to pay the set price. In this way, predatory pricing airlines will be forced out of the marketplace by the time tested forces of supply and demand."

Sample of Sources Used:

• Doganis, R. (2001). The Airline Business in the Twenty-First Century. London: Routledge.
• Doganis, R. (2002). Flying off Course: The Economics of International Airlines. London: Routledge.
• Juan, E. J. (1997, Winter). Aviation: The Politics and Economics of a Boom. Foreign Policy 141+.
• O'connor, W. E. (2001). An Introduction to Airline Economics. Westport, CT: Praeger.
• The Plane Truth about Airline Woes; It's Not Fallout from the 9/11 Attacks That Is Causing the Airline Industry to Crash, Aviation Experts Contend but Government Overregulation and Loose Bankruptcy Laws. (2004, March 29). Insight on the News 33.

More papers on Aviation Revenue Management:

• Analytical Essay # 64918 : "Aircraft Maintenance Management"
• Case Study # 91833 : "Quality of Earnings "
• Term Paper # 135771 : "FBO Operations"

APA Citation:

MLA Citation: