An examination of Southwest Airlines' corporate culture.
Written in 2004; 963 words; 5 sources; APA; $ 34.95
Paper Summary:
This paper evaluates the culture of Southwest Airlines (SWA) by examining the two major categories of organizational cultures - individualistic and collectivist. It explains that organizational culture is the basic pattern of shared assumptions, values, and beliefs considered the correct way of thinking about and acting on problems and opportunities facing the organization. The paper also discusses the differences between individualistic cultures, where the primary emphasis is on personal freedom of choice, and the collectivist culture where personal goals are less important than organizational goals and interest. The paper concludes that SWA has a collectivist culture and has created a culture that allows the employee to contribute and have fun at the same time.
From the Paper:
"More than 32 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. "We Weren't Just Airborne Yesterday" began with one simple notion: if you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, ("time flies when you're having fun!") people will fly your airline. They were right, businesses began to catch on. The Tom Joyner Morning Show (The TJM show) is currently a big advocate and does plenty of advertising for Southwest Airlines. Whenever the TJM show is performing a live Skye show, they present two of their audience attendees with two tickets from SWA to fly anywhere in the USA. Blue Cross Blue Shield of Florida has an account with Southwest Airlines for all of their employees and business traveling needs. What began as a small Texas airline has grown to become one of the largest airlines in America."
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