A review of Eric M. Eisenberg's critical approach to the communication process of organizations.
Written in 2000; 1,051 words; 6 sources; APA; $ 36.95
Paper Summary:
This paper reviews and explains Eric M. Eisenberg's critical approach to clarity in the communication process of organizations. The paper examines his upholding concept of "ambiguity" or "creative use of symbols" in the effectiveness of organizational communication.
Outline:
Abstract
Strategic Ambiguity as a Means to Promote Unified Diversity
Strategic Ambiguity as a Means to Facilitate Organizational Change
Strategic Ambiguity as a Means to Amplify Existing Source Attributions and Preserving Privileged Positions
Research
Evaluation
From the Paper:
"While many researchers and practitioners of organizational communication hold that clarity in the communication process is essential in organizational effectiveness, Eric M. Eisenberg brings another perspective to the issue which may be considered as a fairly dissenting one. In fact, Eisenberg brings a critical approach to clarity in communication by examining the communication processes in organizations and argues that clarity is both "non-normative and not a sensible standard against which to gauge individual or organizational effectiveness" (Eisenberg, 1984, p. 227). This paper will explain Eisenberg's critical approach to clarity and why he upholds the concept of "ambiguity" or "the creative use of symbols" in organizational communication."
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