American Wine Industry

Research Paper # 27220

Business > Companies
Business > Industries
Business > Marketing

Marketing research paper on the American wine industry.

12,500 words () | 59 sources | MLA | 2003 United States

Paper Summary:

This paper includes demand analysis, supply analysis, industry threats, industry opportunities, customer analysis, final consumers and competitive analysis. The paper includes reference to specific players in the industry to highlight the issues raised. The result is an in-depth analysis of not only the industry as a whole, but a quality review of three comparatively large businesses in the market.

Table of Contents:
Demand Analysis
Supply Analysis
Industry Threats
Long Term
Industry Opportunities
Growth of Foreign Markets
Health Benefits
Aging of America
Marketing to Hispanics
Packaging
Light Wine
Customer Analysis
Business Customers
Wholesalers
Restaurants
Grocery Stores
Liquor Stores
Gas Stations
Final Consumers
Reasons for Wine Consumption
Competitor Analysis
Robert Mondavi Winery
Strengths
Weaknesses
E&J Gallo
Strengths
Weaknesses
Llano Estacado
The History of Llano Estacado
Operations
Product Strategy
Weaknesses
Bibliography

From the Paper:

"United States wine consumption has increased about 400 percent over the last twenty-five years, but per capita consumption of wine is among the lowest in all beverage groups, with 2.01 gallons consumed annually in the U.S. (www.wineinstitute.org). This is compared to fifty-four gallons per capita of soft drinks consumed annually and thirty gallons of coffee (www.napavintners.com). If U.S. wine consumption per capita is compared to that of the rest of the world, the United States is number thirty-four on the list compared to Italy and France, who hold an average of fifteen gallons per person consumed annually (www.cellarnotes.net). In gallons consumed annually, though, the United States is ranked third after Italy and then France."