Airline Sky Miles

Paper Summary:

This paper discusses the airline sector, an industry sector which mirrors the increased emphasis on both employees as well as customers that is one of the biggest changes in conducting business today. The writer explains that air miles emerged as a promotion strategy aimed to attract more customers. However, they have evolved to the point of significantly influencing the airline industry and customer satisfaction at unforeseen levels, and their role has grown as they lead to increased customer demands and increased competition between airline companies. The writer concludes that sky miles now represent a selection criterion when choosing an airline company, and consequently force companies to continually develop, and thereby improve, the overall image of the airline industry.

Outline:
Abstract
Emergence of Airline Sky Miles
Marketing Mix
Product
Place
Price
Promotion
Effects upon the Airline Industry
Increased Customer Satisfaction
Increased Competition Among Airline Companies
Conclusions

From the Paper:

"Sky miles are travel services offered by airline companies as a reward for previous purchase of the company's products or services. They are generally earned through payments with credit cards and they can be used for flights, car rentals, hotel rooms' rentals or for shopping from airport stores or other partners' stores. Air miles are easy to use, have numerous applications and can even be sold, donated or transferred. The costs of purchasing sky miles are generally reduced, but these vary with each issuer. The costs include the amount of dollars clients have to pay in order to earn a mile and the annual fees demanded by some issuers."

Sample of Sources Used:

• Credit Cards that earn free travel, Dial Abroad, 2007, http://www.dial-abroad.org/blue.htm, last accessed on October 29, 2007
• Airline miles credit card with travel reward, 2007, Credit Federal, http://creditfederal.com/airline-miles-creditcard.html, last accessed on October 29, 2007
• The Marketing Mix, The Four P's of Marketing, 2007, Net MBA, http://www.netmba.com/marketing/mix/, last accessed on October 29, 2007
• Lukach, T., 2005, America Supports You: Americans Donate Sky Miles to Wounded Troops, U.S. Department of Defense, http://www.defenselink.mil/news/newsarticle.aspx?id=16941, last accessed on October 29, 2007
• Get up to 17,500 Bonus Miles with the Gold Delta Sky Miles Credit Card, American Express, 2007, https://www201.americanexpress.com/cards/Applyfservlet?csi=24/14448/b/218, last accessed on October 29, 2007

More papers on Airline Sky Miles:

• Poem Review # 113743 : "The Brain is Wider than the Sky"
• Case Study # 106783 : "The Ethical Issues of Personal Air Miles Usage"
• Essay # 89318 : "Keith Lehrer and 'Vanilla Sky'"

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