Airline Industry

Paper Summary:

This paper focuses on the domestic commercial aviation industry. It concentrates on airlines within the continental United States whose primary purpose is to transport business people and leisure travelers. The paper examines the various companies at play in the market, looks at their strengths and weaknesses and the competitive advantages of each of them. Includes graphs and tables.

Outline
Defining the Airline Industry
Horizontal, Vertical, and Geographic Boundaries
Basic Technology and Process
Customer Bases
Suppliers
Significant Stakeholders
Remote Environment
Economic Factors
Political Factors
Social Factors
Technological Factors
Industry Environment
Competitive Analysis
Resources

From the Paper:

"The commercial aviation industry has faced major challenges in the past few years. Since September 11, 2001 airliners have had to deal with restoring traveler confidence, managing revenue losses, handling high fixed costs, rising fuel costs, and expensive labor. Many of the larger airlines that once possessed unyielding strategies are now finding themselves competing with low cost carriers. In order to survive, the larger airlines are restructuring, reengineering, and refocusing their organizations. These larger carriers have been forced to downsize, economize, and streamline; or face certain bankruptcy. Everyday now these and other events have placed the airline industry in headlines. As the uncertainty continues, particularly in terms of market recovery, we will analyze the long term fundamental challenges that this newly emerging airline industry faces."

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