Airbus - Strategic and Business Overview

Paper Summary:

The paper deals with the competitive advantage Airbus possesses in its market. It goes into detail on specific projects which helped make Airbus the juggernaut that it is today. In addition to discussing technology and growth opportunities, the paper also levels Airbus against its competitors.

From the Paper:

"Airbus and Boeing are well aware that if they want to win this race for market domination, they will have to offer premium services to help China's aviation industry and to train China's pilots. Airbus took the initiative to provide these premium services by setting up their own parts distribution centers in Beijing to fill the needs of the Chinese commercial aviation fleet. Airbus is also making strategic moves to gain popularity by selling their planes in a manner that benefits more than just two parties. In reference to a $2.5 billion order for twenty eight Airbus jets for China, the French president commented that "It's good for Europe. It's good for France. It's good for employment. With up to fifty percent of the new Airbus' constructed in the United Kingdom, this order will help secure British jobs." These types of tactics are helping Airbus to gain a competitive edge over Boeing not only in China but around the world, and to grow more stable as an international company."

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