An examination of why the adoption of electronic bill presentment and payment (EBPP) is different for different age groups, and of effective marketing strategies to increase EBPP awareness and adoption.
Written in 2008; 7,155 words; 14 sources; APA; $ 159.95
Paper Summary:
This paper presents an in-depth study of the growing use of electronic bill presentment and payment (EBPP) technology to make payments. The writer discusses different payment and statement presentment models, and examines several case studies evaluating biller and consumer preferences and expectations. The writer concludes that although it has taken longer to adopt EBPP technology than was originally projected, the rate of adoption is witnessing a startling growth and is expected to grow even faster over the next several years. The paper includes several charts, tables and graphs.
Outline:
Objective
Introduction
EBPP Payment Models and Applications
Model Components
Consumer Generational Preferences
Case Studies: A Review
Summary & Conclusion
From the Paper:
"It cannot be stressed enough that the EBPP system that is effective, accepted and trusted by the consumer is one that is user friendly, secure, and is generally one that is user-centric catering to the desires and needs of the consumer in paying their bills and viewing their bills online. Studies have stated findings that providing consumers with how-to guides and tutorials is also important in gaining the acceptance of users for EBPP technology. It is critically important the consumer feel that he or she is in control of all transactions that take place through EBPP technology applications."
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