3-D Ultrasound Project

Paper Summary:

This paper examines an actual business case study from 1994 detailing the decisions confronting Tony Dagnone as he contemplated how best to commercialize a path breaking 3-D ultrasound developed by the University of Western Ontario hospital that same year. In broad strokes, the paper examines the context of the situation and also examines what factors argued both for and against various strategic alternatives.

From the Paper:

"Life Images: A Review of London University Hospital and its 3-D Ultrasound Project from 1994 Mission Statement In 1995, the University Hospital of London, Ontario Canada and its local counterpart, Victoria Hospital, merged as one (Dagnone 2005 para.2). As a result, the mission statement of University Hospital as it stood in 1994 has (at least in light of the available evidence) been revised and updated. Be that as it may, the general goals of the "old" University hospital in 1994 were to provide exemplary care, to protect the rights and dignity of patients, to export knowledge through research, to maintain its reputation as an internationally-recognized leader in teaching in research, and to train capable and effective physicians (Gerowitz 1995 pp.1-2). "

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