A look at the social determinants that are behind the consumer choice of Microsoft Vista as an operating system.
Written in 2008; 1,042 words; 5 sources; APA; $ 36.95
Paper Summary:
In this article the writer identifies the three most important social determinants that shape a consumer's response to Windows Vista. The writer relates that these determinants are increased buying power in the Black community, cultural identity (i.e., that computers have become an extension of individual identity), and convenience. The writer maintains that Microsoft seems to have a good understanding of those social determinants since Windows Vista has operated the company into profits amounting to billions of dollars.
Outline:
The Social Determinants
Summary
From the Paper:
"The Civil Rights movement of the 1960s served as the slingshot for Black consumerism in areas other than technology and computers. However, as entertainment has become increasingly technological in nature, so has the need to understand and become proficient in technology. Simultaneous with the increased income of the Black community is technological advancement in computers. The purchasing power the Black community in the past two decades has been significant amongst young Black adolescents and teenagers and college students.
"While there are few significant studies as regards the Black community and Microsoft Vista specifically, the measurable increase in Black family incomes and the advancement in technology that has seen computers become a product found in most homes in America. Therefore, it is reasonable to conclude that the purchasing power of the Black community has contributed to the success of Microsoft Vista operating system."
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