Whole Food Market

Paper Summary:

The writer of this paper takes a close look at the World Food Market organic food store chain and specifically the outlet in Union Square. The writer looks at some of the common criticisms leveled at the chain and attempts to refute them by giving examples as to how the store operates and the philosophy behind its operating procedures.

From the Paper:

"Critics also argue that Whole Foods is "too expensive" for the average person to shop at. However, WFM has ranked among Fortune 100s "Best Companies to Work For" partly because WFM offers its employees so much in the way of benefits and employee "perks" and partly because the store offers its organic products at the lowest cost possible when compared to traditional retailers. Most traditional, or non-organic stores, mark-up foods they receive from small artisans much more than whole foods market would. While the prices at WFM at Union Square may be more expensive than some generic retailers like Safeway, one must realize that the markup is minimal when one compares the benefits of shopping at WFM with the benefits of shopping at a traditional retailer. WFM is much less likely to mark up a product than Safeway Stores' would be. For example, if one compares the price of "Annie's Organic" pizza snacks, a product sold at WFM in Union Square and at Safeway, one would note the product is always more expensive at Safeway, or at the very least, one would note only Whole Foods carried the product, since not all Safeway stores carry the same lines of products that WFM does. One can also note that many people that are unable to shop at traditional retailers, including individual with celiac disease for example, a disease that limits one's dietary intake to non-gluten and wheat containing foods, can shop with wild abandon at WFM. The same person however, would have a limited number of gluten and wheat free pasta, cereal and related products to shop for if they chose to shop at Safeway or another brand name traditional market."

Sample of Sources Used:

• Whole Foods Market, "Whole Foods Market Home," WholeFoodsMarket.com, Retrieved December 13, 2007: http://www.wholefoodsmarket.com

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