This paper examines whether toy manufacturers should support retailers other than Wal-Mart by offering exclusive products.
Written in 2007; 974 words; 5 sources; APA; $ 34.95
Paper Summary:
This paper examines the US toy market and its relationship to Wal-Mart. The author argues that toys should be distributed though various channels because of the stagnant growth of the industry. Also cited are other threats to toy manufacturers. The author concludes that toys should be distributed through as many channels as possible besides Wal-Mart.
Outline:
Introduction
The Toy Industry Overview and the Challenges it Faces
Possible Alternative Channels Should Toys 'R' Us Cease to Exist
Conclusion
From the Paper:
"The United States toy and game market grew by a very low 0.4 percent in 2004, to a value of approximately $31.1 billion. The United States is the largest segment in the global toy market, accounting for 39.3 percent of the global market's value ("Toys & games", 2005, p. 3). Toy sales and profitability fell dramatically in 2003, with net earnings falling from $229 million to $88 million, in the course of a year (Brown, 2004). Although the United States is a large player in the global market, there are three distinct areas that may represent a challenge for toy manufacturers, when it comes to distribution: stagnant market growth, reduced distribution channels, and the potential loss of Toys 'R' Us."
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