The Wal-mart Juggernaut

Paper Summary:

This paper discusses the Wal-Mart company and expresses the author's opinion that Wal-mart represents the epitome of the American company. According to the author, Wal-Mart is significant not only because it is the largest retailer in the world but because it is innovative, having combined discount with supermarket and a host of other retail and foodservice segments in a way that had not been conceived of prior to its period of market dominance.

From the Paper:

"I entered Wal-Mart several weeks ago to grab some miscellaneous items and while vacillating between the food aisles and the clothing aisles to the electronics aisles, I realized Wal-Mart's format is truly unique. In Wal-Mart's Supercenter format an individual can truly enter one location and leave with every article the average lifestyle requires including banking, pharmacy, entertainment, grocery, clothing, household, furnishing, toys, pet, as well as automotive. The average person can enter Wal-Mart on a given morning and literally spend all day in the same location getting the oil changed, filling a prescription, grab a haircut, get a bite at McDonald's, buy a new shirt, have the eye's checked, and make a deposit. Wal-Mart created a unified consumer experience in its expansive big-box retail and foodservice environment that few other retail operators, national or international, have been able to mimic."

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