The Modern Culture of Manipulation

Paper Summary:

The paper refers to Jib Fowles' work "15 Basic Appeals of Advertising" that shows how advertisements are making emotional appeals to their audience, are becoming increasingly abhorrent and are based on an manipulative use of audience appeal. The paper also looks at the ideas of Allan Bloom who implies that pop culture is manipulating and destroying the inspiration, the passion, and the artistic drive of today's youth. The paper explains Bloom's belief that pop culture has arisen from our culture of salesmanship by its appeal to the irrational and subconscious instincts of youth.

From the Paper:

"Society has given rise to a culture of manipulation. The messages that cultural movements or cultural languages such as advertising give rise to is, to put it bluntly, a veritable brainwashing of American society for the sake of profit, with a particular emphasis on American youth. The manipulation is rooted in a systemized attempt to capture the minds or imagination of America, in order to influence them to ascribe to certain values which are not based on morality, but on sales and product appeal."

Sample of Sources Used:

• Petracca, Michael and Sorapure, Madeleine, ed. Common Culture. Upper Saddle River, NJ: Prentice Hall, 2001.

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