An analysis of the representations of female athletes in mass media and how these representations reinforce sexism in society.
Written in 2006; 2,250 words; 12 sources; $ 89.95
Paper Summary:
Scholars researching the mass media have argued that the media is both the producer as well as the product of social inequality. As even the briefest review of the magazine rack of any bookstore in Canada would reveal, the dominant imagery in the mass media - or at least the print mass media - is that of young, beautiful females. Sport magazines (e.g., Sports Illustrated, Shape, Women's Fitness) are no exception to this rule. This paper argues the thesis that the representation of women and female athletes in our society reinforces sexism through a calculated representation of the aesthetics of the female body as the sole attribute of value of women in our culture.
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