Promotion Activities of Advertisers

Paper Summary:

In this article, the writer notes that before the advent of the computer and the Internet, advertising and promotions were measured in terms of leads, calls, print media ads on newspapers and magazines and airtime coverage on television and the radio. The writer discusses that in spite of the popularity and familiarity of the newspaper and magazine in advertising and promotions, the Internet has become an indispensable tool in the current ad man or ad woman's marketing arsenal. The writer maintains that that Internet advertising is here to stay and it is there not to replace the print media but complement them. The writer concludes that Internet advertising is a partner in a total, multimedia campaign that assures maximum impact and effectiveness in reaching target audience.

From the Paper:

"Compared to magazines and newspapers wherein a spot could run at a limited time and space is also limited, Internet advertising can continuous and run for days or months on end at very little cost. Any class of consumer can access the Internet and see the ad or promotion unlike the limited consumer base of the print media. The force multiplier effect is one of the strongest factors of Internet advertising and increases sustainability and availability. It is so effective that several ad and promotions campaign firm, including technology shops have joined the bandwagon to promote their services using Internet advertising."

Sample of Sources Used:

• Andrews, A. (2007, Dec. 03). "Internet advertising expected to overtake magazines by 2010." The Times Online. [Online] Retrieved Dec. 21, 2006 from the Website: http://business.timesonline.co.uk/tol/business/industry_sectors/media/article2988002.ece.
• The Economist Group. (2006, July 6). "The ultimate marketing machine." The Economist.com. [Online] Retrieved Dec. 21, 2006 from the Website: http://www.economist.com/business/displaystory.cfm?story_id=7138905.
• Li, H. & Leckenby, J.D. (2004, Oct.). Internet advertising formats and effectiveness. [Online] Retrieved Dec. 21, 2006 from the Website: http://www.ciadvertising.org/studies/reports/measurement/ad_format_print.pdf

More papers on Promotion Activities of Advertisers:

• Essay # 56690 : "Advertising and Sales Promotion"
• Analytical Essay # 112592 : "FedEx Advertising"
• Term Paper # 122434 : "Retail Promotions"

APA Citation:

MLA Citation: