Media, Technology and Society

Paper Summary:

This paper examines how the media is highly influential on society. The writer discusses how politicians depend heavily on the mass media as a way of reaching the public and explains the role of the mass media in foreign policy. Additionaly, the writer shows how media affects the development of new technology. The writer concludes that the media influences behavior through imitation and influences technology by helping determine what sorts of technology are wanted, what services are provided, and what products consumers seek.

From the Paper:

"The media is very influential in society today and has been for decades. The nature of the media has changed over that time, from the beginnings of the mass media with national magazines and large city newspapers, continuing through the development of the motion picture, radio, and television, and today with new media such as the Internet. Changes in technology clearly affect the nature of the media, making new means of communication possible. The existing media affects technology as well, causing certain types of technology to be developed rather than others, with both the media and the technology carrying the media affecting society in a number of ways."

Sample of Sources Used:

• Bennett, W.L. (1988). News: The politics of illusion. New York: Longman.
• Cook, T.E. (1993). Media power and congressional power. In American Government, P. Woll (ed.). New York: Harper Collins: 432-439.
• Jamieson, K.H. (1980). Packaging the presidency. New York: Oxford University.
• O'Heffernan, P. (1991). Mass media and American foreign policy. Norwood, Jew Jersey: Ablex Publishing
• Perse, E.M. (2001). Media effects and society. Mahwah, New Jersey: Lawrence Erlbaum Associates.

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