Marketing Ethics

Paper Summary:

In this paper, the writer asserts that marketing and ministry have the potential to create an ideal partnership. The writer contends that, when a business owner is motivated by and acts with a sense of spirituality common in Christianity, he or she will find peace, be a benefit to society, and find a respected place within the industry, which is key to customer loyalty. On the other hand, the writer also contends that, if aspects of a business contradict a person's personal beliefs on spirituality, then reevaluating certain practices in the business can help determine wither the business is the right fit for those personal beliefs. The writer then discusses these contentions in detail and concludes that, as a marketing major, he has the responsibility to create positive social change through ethical business practices and a stance for social change.

Table of Contents:
Do unto Others Marketing
Power-Based Analysis
Market audience
The Nestle Boycott
Current Status of the Boycott
Marketing and Ministry

From the Paper:

"The International Nestle Boycott Committee headed the international boycott campaign in 2009. The secretariat of the committee was the Baby Milk Action group located in UK. IBFAN comprised of more than 200 members of organizations across the globe. There were approximately 100 countries participating with the IBFAN. Along with the campaign against Nestle, the organization worked for the fulfillment of the Code and Resolutions in the legislation. The organization reported 60 countries followed the provisions."

Sample of Sources Used:

• "Albert Schweitzer Quotes" Wisdom Quotes. 23 April 2009 <http://www.wisdomquotes.com/003276.html>.
• Bruyn, S. T. (1999). The Moral Economy. Review of Social Economy, 57(1), 25+. Retrieved April 23, 2009, from Questia database: http://www.questia.com/PM.qst?a=o&d=5001251647
• Do Unto Others Marketing. (2009). Retrieved from: http://www.ambafrance- do.org/spirituality/32346.php
• Jon Entine: Jon writes on sustainability, corporate responsibility, DNA,race, and Jewish identity. April 23 2009 <http://www.jonentine.com/body_shop.htm>.
• Marketing Power - American Marketing Association. April 23 2009 <http://www.marketingpower.com/Pages/default.aspx>.

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